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Management Team

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Lane Theriault

Executive Chair

Lane Theriault is a founding director of 123Dentist Corporation, the second largest DSO in Canada. Lane has also served as President of Subterra Renewables, a private equity backed developer of green energy assets. Earlier in his career, Mr. Theriault was employed on the M&A team at Citigroup specializing in large, complex private and public market transactions, most notably, advising Tim Hortons on its sale to Burger King in 2014.

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Vicki Vasiliou

President

Vicki Vasiliou has been in the franchising industry since 1992. She has over 25 years in the franchise industry, focusing on Franchise Agreements, Negotiations and creating Franchise Systems. Vicki has provided marketing & branding consulting advice for clients such as Tim Horton’s Swiss Chalet, Kraft, Coke. Vicki worked for a National Franchise for over 15 years before creating and establishing her own boutique QSR brand in 2008.

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Michael Nadeau

Vice President, Operations

Hospitality Leader for over 20 years within the QSR industry with iconic brands such as Tim Hortons (for over 20 years) and Recipe Unlimited (The Keg, Swiss Chalet, New York Fries, Milestones, etc. Spearheaded the "Ultimate Dining Card".Track record of enhancing value by focusing on people management, product/services, management profitability. Lead team responsible for 70 locations per year. Micheal brings a key operational perspective and experience with proven bottom-line success.

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Sharron fry

Vice President, Marketing

Sharron is an innovative and successful QSR marketer. With more than 25 years experience leading international franchise brands, she is valued for both her analytical skills and creativity. As an award winning strategic communications leader she consistently motivates and manages cross- functional teams.

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Edward (Ned) Levitt

Advisor

Ned is a certified franchise executive and one of Canada's leading authorities in franchising and distribution law. He has represented some of the world's foremost franchises, and provides legal services to Canadian and international clients on all aspects of Canadian franchise law. Edward Levitt is described by sources as “an excellent practitioner" who is a "well-established player" in the field. They praise his extensive expertise and experience in the franchise space.

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Dr. Howard Rocket

Advisor

Dr. Howard Rocket has been involved in the franchise QSR sector for over 30+ years as one of the founding . owners and original investors in Teriyaki Experience (Donato Group) which has grown to more than 200 locations internationally, a s well as Feet First, 123Dentist, and Rocket Cycle. He has been an integrated team member with several successful franchise brands, and is also a sought after Motivational Speaker
 

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